Why buy online diamonds?
Online Vs. Store Prices for Diamonds
We get asked this question a lot, and the truth is, it is almost safer to buy diamonds online than it is in a store; however there are a few drawbacks as well.
The main reason why buying diamonds online is so safe: Anything you purchase online with a credit card is basically protected against fraudulent use.
If you purchase a diamond online and are told it is a 1.00 carat diamond, G color, VS1 clarity, Good Cut and it is not, simply tell the merchant you intend to issue a chargeback unless he refunds your money.
If the merchant does not issue you a chargeback, you can dispute it with your credit card company who will begin the chargeback on your behalf. If you have proof that the item has been misrepresented (like you get the diamond appraised yourself), they will always weigh in your favor. At most, it may take a month to get your money back from a chargeback. Also, if merchants accumulate too many chargebacks, they will lose their processing privileges and risk their business, so most will cooperate with you in resolving these matters without having to go through the dispute process. The consumer is 100% protected with any online credit card purchase which is why shopping online is so safe.
Nevertheless, if you go to a store and pay with a check, cash, money order, etc. you have no recourse to get your money back other than by going through the courts which could take a year or more, and you are still buying the diamond based on someone's opinion, which is not proof that the merchant misrepresented the diamond.
Advantages to shopping online diamonds:
1. Prices are much less. Online diamonds dealers simply don't have anywhere near the overhead stores do. These costs include renting commercial space, staff, security, displays, decor, and especially inventory. These expenses are well factored into the price of your diamonds when buying in a store.
2. Selection is much better. Stores stock a small amount of items which take a year or more to sell; they simply don't have the sheer traffic and volume online merchants enjoy. This is why online diamonds merchants have a huge stock of readily-customizable products they can turn over quickly. This results in less inventory expenses factored into your jewelry and a much wider selection.
3. Convenience. Yes, you can literally shop in your pajamas for your diamonds online. Not just that, but many online merchants have a database of loose diamonds you can browse and search through, making comparisons simple and painless. Shopping from store to store can be very tedious and time consuming.
Online Diamonds
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